Get Your HVAC Customers to Re-Techorate
I will confess, I am not sure whether I heard this phrase somewhere or I dreamed it up, but I love this concept. Instead of redecorate, re-techorate. Re-techorate is my word for updating the mechanical plant of your home. It sounds so much more important than fixing the air conditioner.
For years I have heard contractors express frustration why SEER improvements were not as well received as a new granite countertop. Everyone seemed to want to redecorate or makeover the kitchen, but a trip to the mechanical room was the modern day version of the woodshed for consumers and their wallets.
There is a lot to spin in this world. Just ask any Hollywood star or political office holder. Likeability ratings are a serious business. The HVAC world could stand to learn some new marketing techniques.
Re-techorating, the modernization of your comfort center. Adding new dimensions of control and communication to save energy and maximize the value of costly energy purchases. It might take some getting used to, but it is worth a shot.
How are you presenting your new comfort ideas? Using the same old lines, same old quote format, same old brochures? Re-invent yourself today, if for no other reason than to confuse your competitors.